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The Best Dissertation Topics in Marketing

When you are preparing for writing your dissertation, one of the most important things to make a decision about is your topic. This is what will determine which direction your dissertation will go, what it will be about, and how you feel about it, as well as whether you will be able to achieve your academic goals or not.

Choosing a topic for your marketing dissertation will obviously need to be related to your marketing studies. If there are any examples, suggestions or specific instructions your professors have given, go over those with a fine tooth comb and see if you can get any inspiration about a topic from that. If you are still stumped, or were provided no examples or suggestions, then keep reading to learn how to come up with your own dissertation topic for marketing.

Places to Look for Marketing Dissertation Topic Ideas

  • Read past dissertations written in your field of marketing, as well as asking what your fellow students are writing about
  • Ask your professor and/or advisor
  • Read marketing journals, periodicals, blogs, books, articles or watch documentaries or videos
  • Look at current events or newspapers related to marketing that may spark an idea for your dissertation topic
  • Search the internet for a dissertation topic generator

After you have narrowed your list to less than 10 possible interesting topics for your marketing dissertation do some light research about each one, just to see how much material is out there for each possible topic. You would not want to choose one that has no interest or past studies done on it, because you’d have to do a lot more work yourself to back up your position.

Narrow down your final dissertation topic

Usually, during this initial researching stage, one or two will stick out at you for final possible topics. Once you have reached that point, draw up a proposal for that one or two and run it by all your professors/advisor and friends once more. It’s almost never a bad idea to consult other people, and in fact it’s highly recommended.

Remember, you are not alone in this. Your professors and/or advisor, and your fellow students are all striving towards the same thing: success with yours and their dissertations. And since choosing a great marketing dissertation topic is such a critical step, you can bet that there are other students who will ask you for ideas, as well.

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